Writing
Essay · 2026Visual Fluency Is Not Creative LiteracyEveryone can read images. Far fewer can write them.On visual judgement, AI, authorship and why creative literacy matters well beyond the creative department.Essay · 2026The team receiving the failure is not always the team causing itA problem appears in a department. The natural response is to fix the department.On instrumentation, following a failure upstream, and why the front line is where strategy becomes expensive.Essay · 2026The intervention itself needs a systemA good diagnosis is useful. A technically better system is useful. Neither implements itself.On diagnosis as a shared object, coalition, mandate, sequence and the difference between launch and embedding.Working note · 2026What creative ops actually isThe chaos was never a tooling problem. It was a decisions problem wearing a tooling costume.On the conditions around creative work, why more process is not the answer and the least structure that still holds.Working note · 2026The 5% of AI that worksA demo is a promise. Deployment is the argument.On the unglamorous setup, workflow and judgement that separates useful AI from the ninety-five percent of noise around it.Working note · 2026How I actually use ClaudeMost people run a chatbot with amnesia. I run an operating system.The rules, verification, context and constraints I use to make AI useful for real work rather than impressive for eleven minutes.